Detail View copy.png

DEFINING AUTONOMOUS DRIVING EXPERIENCE FOR SAMSUNG

The DRVLINE™ platform is an open, modular, and scalable hardware and software-based platform, which is a valuable solution for automakers because it can integrate best-in-class technology into new vehicles, while also building a foundation for fleets of the future. And ID8 design team was able to take the first step of their user experience.

 
 
1.png
 
2.png
 
3.png
 
4.png

Organized list of all the features based on the primary needs for the driver to feel the right experience for autonomous vehicle.

 
 
5.png

Reference and matched inspiration from existing market to understand what can work and what cannot work with our design directions.

 
6.png

Few examples of Dashboard and Dash+ (Center Display) design outcomes.

 
 
3 quarter view.png
3options.png

3 options before the final 1. It was decided that “Separated displays” was the ideal option based on the reasoning that the design intent drivers to focus on specific tasks much easier.

 
 
7.png

Steering wheel was modified from an off brand found on Amazon.

 
8.png
9.png

Process of making the autonomous driving experience simulator

 
10.png