2020 / 2021
MONTE CARLO
DEFINING AUTONOMOUS DRIVING EXPERIENCE FOR SAMSUNG
The DRVLINE™ platform is an open, modular, and scalable hardware and software solution, enabling automakers to integrate best-in-class technology into new vehicles while laying the foundation for future fleets. The ID8 design team took the first step in shaping its user experience.
DESIGNER
Samsung Strategy and Innovation Center
Andy Park (Industrial Design)
Louisa Burke (UI Design)
Dylan Kim (UX Design)
ROLE
Industrial Design for prototype vehicle interior
Project Scope
Conducted Tesla driving interview to understand autopilot experiences from short term to long term drivers.
3 Categories of user behaviors were defined based on the interviews and autonomous safety behavior documentations.
Organized list of all the features based on the primary needs for the driver to feel the right experience for autonomous vehicle.
Reference and matched inspiration from existing market to understand what can work and what cannot work with our design directions.
Few examples of Dashboard and Dash+ (Center Display) design outcomes.
Three design options were considered before settling on the final direction. The “Separated Displays” option was chosen, as it aligns with the design intent to help drivers focus on specific tasks more efficiently.
Steering wheel was modified from an off brand found on Amazon.
Steering wheel modified design
Process of making the autonomous driving experience simulator
Development had paused at this stage
